The organic foods trend is more than just that. It is transforming into a way of life and altering current and future brands. So where did this whole organic obsession come from? Believe it or not, organic products have been around for decades. This allows us to have some solid research in the industryRead more
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Why hire an agency? It seems there are certain prospective clients who don’t understand or know the value an ad agency brings to a company. Many think it may be cheaper, faster, and make more sense to hire for these skills internally. There are pros and cons to everything and a list isRead more
Ad blocking is a common practice, increasing 94% from 2015 to 2016. Simultaneously, the industry has seen Podcasts take off. With the emergence of mass-followed series like Ted talks, this American Life, and Serial, a new platform for customer engagement—without the opportunity to block ads—has transpired. Podcast listening has increased to 36% of the U.S.Read more
In the past year, the number of Millennials working has surpassed the Gen Xers as the Baby Boomers are beginning to retire. This means learning how to market to the Millennial is ever more important. There have been millions of studies conducted on their behavior and it is clear that the average Millennial isRead more
Major shifts towards television, online, and social media advertising have lead to domination of digital marketing in the world today. Don’t get us wrong, digital marketing is a critical element to a brand’s campaign, but we can’t forget where we came from either. It’s equally necessary to show your in-store space the love it deservesRead more
Virtual reality was once purely an idea of the future, a prototype, something to only be imagined. Today virtual reality is bringing a new area of our everyday routine to life. Digital advertising. Believe it or not, virtual reality is becoming this generation’s next platform for brand storytelling and consumer connection. What is virtualRead more
Food trends come and go and change a little bit each year. The list goes on and on: from the obsession with avocados to clean eating. One thing is for certain, healthy eating and the choice to go organic has heated up and this fire appears to be staying a blaze. Big brands haveRead more
Just over ten years ago, what is today known as a “hashtag” was more commonly referred to as a “pound” sign. It wasn’t until August, 2007 that the ‘#’ symbol became a device used in front of a word or words to group the post with other posts about the same topic. The developer andRead more
Digital ads continue to take the world by storm. More and more advertising is moving to smartphones, some which includes audio. As an advertiser, what do you need to focus on? Audibility or viewability? New technology may be changing the way you measure engagement on your ads and how you spend those precious adRead more
Majority have heard of Snapchat Stories where you can have a snap visible to your friends for a whole 24 hours. Well, Instagram must have really liked the idea. Earlier this week they released their own version of “Stories.” Snapchat is quickly becoming the source for up to the minute news and updates andRead more
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