TikTok launched in 2018 and has been nothing short of a success. While teenagers were initially viewed as the platform’s primary users, its reach has expanded dramatically. From businesses to major celebrities, TikTok has quickly become one of the trendiest apps for personal & advertising content. Although it won’t be the best channel for every business, it’s worth exploring whether it might help you reach your brand’s target audience. What makes TikTok unique is its lighthearted, “casual” and personal approach to content sharing. Below are some tips on how to get started as a new business on TikTok.

Connecting with shoppers that are local to your business can be an effective marketing strategy to attract more customers and increase the visibility or your brand. As a business, one of the best ways to position yourself for growth is by aligning yourself with, connecting to, and leveraging your local roots. When you can successfully do this, you gain new opportunities and have access to the most trusted promotion of your business – positive word of mouth. Below are some ways that we at Catalyst Marketing Design have helped our client Cabana Bay reach their local customers.

Starting any business can be an exciting yet challenging adventure as there are many details to plan and strategic decisions to make. For example, creating a persona/tone for your brand is crucial to connect with shoppers and tell a story about your business. With the help of our marketing team, we developed a bold Viking character for our client Mad Horn Meadery for their delicious line of locally made meads. A lot of thought and creativity goes into developing each character and label that will connect with each flavor profile and below is a little background on how each personality was brought to life:

Promoting your business on social media is a powerful way to reach and engage with your target audience. Here are a few tips on how to effectively promote your business on social media:

With the marketing world changing and evolving every single day, it’s easy to fall behind on the trends that will keep your brand relevant and relatable to your consumers. Here are some helpful tips on how to reach your consumers in innovative and trending ways through your marketing.