Brands utilize content marketing to infuse higher rates of customer engagement and satisfaction. Content marketing answers the audiences’ questions, helps build trust, improve conversions, and generate leads. Here are some areas to consider for your brand:
- Static Images – When consumers are shopping online, photos are a great way to provide a clear vision of what they can expect of the product, as well as a key to establish brand identity. We recently completed our latest photoshoot for Cabana Bay , which highlights the White Peach Sangria line and leverages lifestyle settings so consumers can stock up on the summertime beverage.
- Videos – Video continues to top the charts in consumer-preferred content. At Catalyst, we make unique videos to present specific foods or beverages within the brand and engage with consumers. We’ve created several videos for a Tyson program, Olive, to present delicious meal ideas for anyone that start in the deli. Check out some of our other video creations here.
- Instagram Reels – TikTok and Instagram rank are two of the highest frequented social media platforms. Users engage with IG reels regularly because they are short, sweet, and straight to the point. Therefore more brands are beginning to utilize IG reels to promote their products. Posting reels is smart right now as IG is currently favoring reels content and the chances of new consumers seeing your brand is higher than if you were to only post static images.
- Influencers – Working with influencers is another great way to build brand awareness, attract new customers and expand your content library with real, lifestyle imagery or videos. Influencers already have high numbers of loyal fans and can use their platform to market your brand. We’ve covered the importance of influencers for a business or brand in one of our earlier blogs. You can check out our most recent successful program here.
Whether you are just getting started or have an established brand, content is king for increasing brand awareness and connecting with your consumers. If you’re struggling to create a variety of content for your brand and don’t know where to start, contact us today to see how we can help!
