With football being one of the most widely recognized and watched sports, the season offers multiple opportunities to incorporate sports into your food and beverage marketing strategy. Incorporating catchy headlines and sporty elements within a multichannel marketing program provide the best results. By using multiple channels throughout one campaign, you are not investing all your marketing efforts in just one place but rather utilizing a variety of opportunities to increase your visibility with both current and potential customers.
We worked with our partners at Tyson Foods to create a football themed program for boneless wings in the deli. We started by creating visibility in-store with counter cards highlighting boneless wings as the perfect solution for game time. When creating the program, we kept in mind that the best designs will be simple and to the point so that shoppers can quickly and easily recognize the product, understand the message, and know where to purchase.
Supporting the counter card, we also created multiple cling options. These clings were placed in areas around the deli for additional touchpoints as shoppers travel throughout the store. For continuity, both cling designs mimic the counter card so that shoppers can see the connection between the different pieces and know that they are all a part of the same program.
Finally, because of the growth in social media and digital programs in the past year especially with food and bev, we created coordinating social media posts. This digital touchpoint allows retailers to connect with shoppers as they start to plan their shopping list, no matter if they shop in person or online, or any time leading up to, and including, game day. This flexibility allows retailers to reach consumers at ideal times.
Every business is different and how you incorporate different sports effectively can be tricky. Contact us today to see how we can help you leverage game time for your business!
