Social media is ever-changing. Every day, we see new system updates, adjustments to how the platforms look and new features that are added. One platform that sees this regularly is Facebook. On January 11, it was announced that Facebook would be changing the news feed algorithm to show more content from people that you are connected to. While many Facebook users saw this update as a good thing, Brands are wondering how the new algorithm will affect their digital strategy. Because of all the chatter and speculation about the new changes, we created a short list of what it actually means for brands moving forward.
Users Will See More Content From The People They Follow
The Facebook algorithm change is being made to allow users to see more content from their family and friends and less from brands and businesses. Facebook has stated, “over the next couple of months, there will be updates to the news feed so that people have more opportunities to interact with the people they care about.”
Expect More Changes
Since the initial announcement of the algorithm change, Facebook has been tuning its news feed settings. Facebook will continue to see different changes over time that will affect the way brands will use the platform.
Ad Spends Will Increase
Because Facebook is changing the news feed to incorporate more personal content and less branded content, brands will have to spend more to get their posts and ads in front of users. This will also cause bid amounts to increase over time as well. Brands should plan to increase their Facebook spends moving forward.
Sharable Content Will Be More Valuable
Shareable content will not be as affected by the change in algorithm. This is because the change will cause more content from user’s followers to be more prominent. That includes content that users share.
Here at Catalyst, we are always committed to keeping up with digital trends and how they will affect brands. Need help navigating the new Facebook changes? Give us a shout!
