Video has become such a strong trend that consumers expect to see it when visiting retail websites. But it doesn’t stop there, YouTube is the second most popular search engine, processing more than 3 billion searches each month.  Instagram added video in 2013 and it quickly produced more than twice as much engagement as photo posts.  And the king of social media, Facebook, reports video posts have the largest organic reach over links, text or photo posts.

So what do you need to keep in mind when reaching out to your audience with digital? Tell your story and keep it short. Sites like Vine only allow for six second videos, while Instagram allows for 15 seconds. This continues to contribute to smaller attention spans for your shoppers as well making it vital to grab their attention quickly and succinctly share your message.

Brands also should consider what consumers really want and need from them and set goals according to that. Check out a video we created for Tyson Deli/Bakery. We had to keep in mind that it wasn’t about driving the brand, but giving shoppers another reason to go to their grocer’s deli. The video was aimed at being quick, educational and inspirational.

If you need help reaching your audience and finding the best way to do so, give us a shout – we’d love to chat!