Here at Catalyst we have teamed up with a variety of retailers in the food and beverage industry that range from smaller mom and pop shops to big box stores:
We have an impressive list of retailers we have worked with and it continues to grow. For some retailers, such as Walmart, we have managed and produced work with them on an on-going basis. These projects have ranged from in-store creative around deli promotions, cross-promos, and more recently, digital marketing.
We have created, optimized and managed countless digital SEM campaigns with Walmart. From creative concepting, to putting together extensive keyword strategies, we’ve done it all in search engine marketing and it has paid off.
Take our recent Big Game campaign. We developed search and display ads to shoot out to the masses that promoted 20 wings for $10 from the Walmart Deli. This campaign was a huge touchdown for the Walmart team and surpassed 1.1 million clicks and almost 90 million impressions! The real win, was some stores experiencing as much as a 16.8% lift in sales. That’s what we call scoring big.
We’ve also done a thing or two with cross-promotions. We have worked with several retailers to leverage other SKUs around the store with those from the deli. For example, several wing and beer promotions, with folks like Budweiser. Catalyst has also perfected cross-promos with new release DVDs, with partners like DreamWorks and Paramount.
Some of our projects require more than just in-store promotions collateral and incorporate behind the scenes materials for employee engagement. Take a recent project with Harp’s, a South Central grocery store chain, where we developed a comprehensive communication program that reaches their audience before and during store visits. The program had a focus on rotisserie chicken that had an in-stock guarantee from 4-7pm. The whole project incorporated pop-up banners, counter cards, as well as social media and a website, and finally branded ware for Harp’s employees to sport in-stores. Over the first month of the campaign, there was a 26% lift in rotisserie chicken sales.
Sometimes retailers want your brand to design something specific to their store. That was the case with VitaFoods. Membership-only warehouse chain, Sam’s Club, requested an update on the Virginia Brand dressing line. We jumped on the task of developing updated brand packaging that would make their Vidalia Onion Vinegarette stand out to consumers.
In Catalyst’s two decades, we have worked with more than 30 retailers, strategized thousands of projects, and captured millions of impressions and clicks to achieve client’s goals.
Need help tailoring your marketing efforts to compliment new or existing distributors? Give us a shout.
