The global pandemic has forced businesses to find new ways to meet with customers virtually while still representing their brand. Most businesses have opted for online presentations in place of face-to-face meetings, meaning customers may not get the complete experience. Below we will take a look at a few ways we helped a client create a custom experience for the virtual presentations of their meal kits.
The first thing to think about was the shipping container itself. This box is the first impression that customers will have and is the perfect opportunity to stand apart from the competition. For our client, we created a simple yet modern design that would quickly convey the contents while still representing the overall brand. In the end, a unique package design can help convey a polished and professional look that will impress customers.
Inside of the kit we designed multiple informational leave behinds and labels. The first leave behind showcased key benefits and product features and was durable enough for customers to keep and reference later. Another design included a brief company introduction and listed their customer promises. These pieces offer the opportunity to highlight your company values and connect with your clients, which many customers are looking for. If your packaging includes multiple pieces, you may also consider creating labels or products stickers. These simple pieces make it easy to navigate the contents of your package while still communicating key details, like proper cooking instructions.
These customized kits have been a great investment as a new way to interact with clients virtually. Customers that received these packages were impressed with the time and attention to detail in explaining the products and overall presentation and experience. This new virtual packaging allows our client to approach customers virtually with the same level of professionalism and expertise that is associated with their brand.
What are some ways that you can personalize your customer’s experience? If you are looking for new ways to showcase your company in a virtual world, call us today!
