Perhaps one of the most interesting and talked about changes to navigate from COVID-19 is the new restrictions on sporting events. Although select sports leagues are playing again, the maximum number of people allowed to gather at events has created a change in game day culture, especially relating to the food and beverage industry. Despite these changes, there are still die hard fans that are committed to cheering on their teams, whether that’s in person or from home.
Food and beverage industries have done their best to successfully adapt to this current way of life. This has led brands to step up their game in providing their products to customers at home by increasing new ways to buy favored sports food and drink from stores, fast food chains, and restaurants without even leaving the house.
Brands are keeping their shoppers interested in their products and continuing to purchase through the use of a variety of digital advertising tactics. With savvy online content, brands can share how they are personally coping with the pandemic to create empathy with customers, provide recipes, live cooking shows and tutorials to help consumers make their meals from using their products, and reach a new variety of audiences on multiple social media platforms. Another way brands have maintained consumer interest is by implementing discounts and sales on products, and also creating specials like family meal deals.
Not even a worldwide pandemic can stop people from getting their drink on while rooting for their favorite team from home. In the beverage industry, alcoholic beverages, specifically ready to drink (RTD) products, have increased sales since the start of the pandemic in the U.S. Sales for RTD products were up 90.4% at the start of the year, and increased to 91.8% by the end of June. This specific beverage is enticing to consumers currently because they are provided their usual game day cocktail to enjoy without having to lift a finger to make it themselves. Our partners, Café Rumba Bold, Chai Rumba and Java Beach are all ready to drink canned or bottled products that have seen an increase in sales this year.
Although COVID-19 restrictions on sporting events hit the food and beverage industry hard, they have come up with new ways to keep people interested in their products and continue to provide consumers with their gameday favorites.
Are you in the food and beverage industry and looking to boost your sales? Contact us today to see how we can improve your online presence.
