Fall football advertising kicks off way before the fall. You start hearing commercials on the radio, television, and signage in stores towards the end of summer, gearing up for the upcoming football season. Retailers bank on party food sales during the hype of one of America’s favorite past times, with some spending the big bucks for a prime spot on viewer’s televisions.
According to Variety magazine, advertisers are paying more for less this football season. The cost of a 30-second ad in CBS’ “Thursday Night Football” rose nearly 15% and the average cost of a 30-second spot on NBC during Sunday Night Football is a whopping $650,000.
With the price of televisions ads, advertisers are putting money behind digital and reaching consumers on their mobile devices.
Twitter. Twitter has gained major attention this fall after signing a deal to live-stream NFL games this 2016 season. Twitter is all about the keywords. Make sure you research the best keywords for targeting users with your ads.
SEM. We recently launched a strong digital campaign with Walmart in promotion of chicken wings for fall football. When searching for conversions online you must zone in on targeting, keywords, and graphics if using display ads. Over a two-month period we garnered 48 million impressions, and over 102,000 clicks to our landing page. Now that’s what we call #winning.
Radio. Radio advertisement is considered a traditional marketing tactic and sometimes forgotten or swept to the side. If you are looking for impressions, it is a great platform during football season. Ever been stuck in the car during the big game? You and thousands of others are tuning in from a radio nearby. Same goes for those football fanatics with commuting time during their work week.
Whether it’s coming up with the creative or strategizing a keywords campaign, Catalyst is up to the challenge. We carefully research, plan, and execute digital campaigns for big time retailers. Need some help? Give us a shout!
