Earlier this week, the U.S. Food and Drug Administration (FDA) and First Lady Michelle Obama unveiled updated nutritional information for most packaged foods sold in the U.S.
Some of the changes include: “calories” and “servings” being highlighted larger on packaging, serving size more closely reflecting the amounts of food that people currently eat, and a dual column on food items such as ice cream that could be consumed in one or multiple sittings will indicate “per serving” and “per package” calorie and nutrition information.
So what does this change mean for the advertising world?
Production. With changes not being enforced until summer 2018, brands still have some time to reconfigure their labels. New additions to the labels mean possibly a new design on your product. This shift in nutritional factors gives brands the opportunity to switch up their packaging look altogether. We could see a switch from the simple and clean look of packaging as of late to shift more towards elaborate and distracting designs.
Consumerism. Calories will now be bolded and larger, immensely increasing its visibility on packaging. How will this affect your product? Well, if your product is not the healthiest, consumers will now more readily be aware of the amount of calories in turn possibly having them second guess their purchase. Marketing tactics will likely shift to an even stronger focus on the value to the consumer.
Prepare for the takeover of your labels and all that goes with it, marketers.
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