2016 has been filled with some rather outside-of-the-box food and beverage campaigns. Marketers are grabbing hold and running with creative ideas. From partnerships to packaging, there are plenty of “attention getting” campaigns circulating.
Fox Sports and AllRecipes teamed up for a surprising NASCAR Food Community launch earlier this year. It was intended to become a digital collection of recipes to be used for Daytona 500 and has been growing rapidly. The page on AllRecipes contains collections of different race day recipes for each one featured on FOX.
So how does a sports channel and a recipe website make a partnership work? Both ends agreed that they have content that the others’ demographic would appreciate. It helps FOX gain more female viewers, and brings new users to AllRecipes. Sports and food go hand in hand, making the partnership a win-win.
McDonald’s new Happy Meal box takes packaging to a whole new level. Your Happy Meal can now turn into “Happy Goggles.” This new concept is being tested out in Sweden for now. The spin on this virtual reality marketing tactic was to push the Swedish “Sportlov,” one week recreational “sport break” holiday. McDonald’s created a ski-themed game, “Slope Stars” to go along with the theme for the goggles.
The opportunity to expand this marketing tool to other countries and in promotion with other brands is something marketers need to consider and keep on their radars. The fresh concept of implementing virtual reality in brand promotion is on the rise.
Here at Catalyst, we created an out-of-store marketing campaign for NatureRaised Farms. This campaign was not your standard promotional stuff. Check out these cool, outside of the box ideas for natural things in an unnatural setting.
Outside of the box campaigns must do the following: capture attention, shock the consumer, keep them interested, and stay aligned with the goal of the campaign. Need help creating a campaign that is sure to wow your audience? Give us a shout!
