Breakfast is the most important meal of the day, yet some Americans choose to skip their eggs and head straight to their coffee for fuel. That does not seem to be the case for the future. The consumption of breakfast and morning snacks is forecasted to grow faster than the U.S. population over the next few years.
Many brands are already embracing the breakfast trend. McDonald’s introduced breakfast 24/7 in 2015, and it is now available everywhere as of March 2016. With breakfast food not only being desired during the early morning hours, it was a no brainer to extend the service to all day.
Will more fast food chains latch on to the idea of serving breakfast all day? McDonald’s says that breakfast menu items now comprise 25% of its overall sales. Rumors have it that Burger King could go the all-day route, and Taco Bell recently launched a $1 menu for breakfast in hopes of increased sales.
The speed and affordability of swooping through a nearby fast food restaurant has increased visits by 5%. So what does this rising breakfast trend mean for the food and beverage industry?
There are tons of fast food restaurants serving breakfast, but 70% of breakfast meals are still consumed in the home. This means an increase of sales is foreseen in the future for brands that already offer breakfast products. Also, a huge opportunity for products that are exclusively sold in groceries and delis. Could this trend lead to other bigger brands expanding their offerings?
In need of a team to help market your products day and night? Give us a shout!
