With so many resources, tracking and drawing conclusions from web analytics are more important than ever. No matter how big or small your business, valid analytical data can help significantly in making informed, factually supported business decisions.
One of the largest web analytic platforms rests in Google Analytics, originally launched in 2005. Since then, additional platforms such as AdWords, YouTube, and BigQuery have entered the Google product web mix.
Recently Google launched the Analytics 360 interface. This update is guaranteed to give you more robust data and tools.
Here are some of the cool, new features you will want to take advantage of in the Analytics and AdWords updates:
- First, users have the ability to use Studio 360. Users are able to integrate all of these platforms, as well as non-Google owned platforms like Facebook and Twitter. This will allow businesses to generate great interactive reports and dashboards, using Google Docs technology, for data analysis visualization and presentation.
- With the number of devices and varying screen sizes in the market, users shop, search, and navigate the web differently depending on the device they are using. Now Google will let you not only analyze data by device but also make bids on advertising based on whether you want to target tablet, smartphone, or desktop users. This will allow your business to optimize each campaign’s performance.
- Another change comes in the way we strategize and manage our ads. Google found that longer ads on mobile have actually performed better. Now text display ads will have 2-line header with an 80-character description. Additionally, instead of creating 15+ iterations of your display or remarketing ads, Google will create the ad for you and will choose the best format as long as you provide a headline, description, and URL.
These are just a few of the advancements in Google Analytics available to you—there are so many aspects for your business to take advantage of. If you’re looking to implement better analytics and understanding of your online business presence, give us a shout!
