{"id":1114,"date":"2016-07-19T13:38:33","date_gmt":"2016-07-19T17:38:33","guid":{"rendered":"http:\/\/www.catalystgetsit.com\/wp\/?p=1114"},"modified":"2023-05-24T12:59:59","modified_gmt":"2023-05-24T16:59:59","slug":"the-age-of-the-influencer","status":"publish","type":"post","link":"http:\/\/www.catalystgetsit.com\/wp\/the-age-of-the-influencer\/","title":{"rendered":"The Age of the Influencer"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1115\" src=\"http:\/\/www.catalystgetsit.com\/wp\/wp-content\/uploads\/2016\/07\/July-19-74083741-800x600.jpg\" alt=\"July-19-74083741-800x600\" width=\"800\" height=\"600\" srcset=\"http:\/\/www.catalystgetsit.com\/wp\/wp-content\/uploads\/2016\/07\/July-19-74083741-800x600.jpg 800w, http:\/\/www.catalystgetsit.com\/wp\/wp-content\/uploads\/2016\/07\/July-19-74083741-800x600-300x225.jpg 300w, http:\/\/www.catalystgetsit.com\/wp\/wp-content\/uploads\/2016\/07\/July-19-74083741-800x600-768x576.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Social media has had direct affects on advertising for years now, and can be a driving force through its social influencers. Influencers, in the social media realm, have become a new force beyond brand marketing.<\/p>\n<p>&nbsp;<\/p>\n<p>You\u2019ve probably heard of the infamous \u201cmommy blogger\u201d who gives shout outs to her favorite brands. She is an \u201cinfluencer.\u201d Studies how consumers are more likely to buy a product being indorsed by \u201creal\u201d people and not just a brand.<\/p>\n<p>&nbsp;<\/p>\n<p><!--more--><\/p>\n<p>With new algorithm changes to Instagram, influencers have become even more critical to brand\u2019s ability to reach their audience. Influencers usually have a strong following and produce creative content, which will be rewarded on a platform such as Instagram. Most of all it helps your SEO. The more popular your brand is on social media translates directly to where you get placed on Google.<\/p>\n<p>&nbsp;<\/p>\n<p>Companies such as <a href=\"https:\/\/www.experticity.com\/business\/about-us\/\">Experticity<\/a> and <a href=\"http:\/\/www.socialtoaster.com\/\">SocialToaster<\/a> are making it easier for brand managers to find the perfect influencer. <a href=\"http:\/\/mediakix.com\/2015\/09\/http:\/\/mediakix.com\/2015\/09\/influencer-marketing-stats-you-should-know\/influencer-marketing-stats-you-should-know\/\">Ad blocking has increased with users by over 100 million since 2010<\/a>; brands are looking more to sponsored content and influencer marketing to help push awareness and conversions.<\/p>\n<p>&nbsp;<\/p>\n<p>So what makes a great influencer?<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Big audiences. <\/strong>The best influencers for your brand have a strong social media following and appeal to your target audience. Consumers are getting tired of paid ads and would rather see an everyday person promoting a brand.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Bold ideas. <\/strong>The best thing about influencers is the ability they have to showcase your product or brand in a unique way. The more creative you let the social influencer be the more you will see increased impressions and conversions.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Beautiful content. <\/strong>Influencers live on their phones or laptops. The pictures and videos they produce are usually edited to perfection and attract a large following. We all know beautiful pictures capture attention and results.<\/p>\n<p>&nbsp;<\/p>\n<p>Need a creative marketer to expand your consumer reach? <a href=\"http:\/\/catalystgetsit.com\/#contact\">Give us a shout!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media has had direct affects on advertising for years now, and can be a driving force through its social influencers. Influencers, in the social media realm, have become a new force beyond brand marketing. &nbsp; You\u2019ve probably heard of the infamous \u201cmommy blogger\u201d who gives shout outs to her favorite brands. She is an<br \/><a href=\"http:\/\/www.catalystgetsit.com\/wp\/the-age-of-the-influencer\/\" class=\"more\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1114","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"http:\/\/www.catalystgetsit.com\/wp\/wp-json\/wp\/v2\/posts\/1114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.catalystgetsit.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.catalystgetsit.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.catalystgetsit.com\/wp\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.catalystgetsit.com\/wp\/wp-json\/wp\/v2\/comments?post=1114"}],"version-history":[{"count":2,"href":"http:\/\/www.catalystgetsit.com\/wp\/wp-json\/wp\/v2\/posts\/1114\/revisions"}],"predecessor-version":[{"id":1117,"href":"http:\/\/www.catalystgetsit.com\/wp\/wp-json\/wp\/v2\/posts\/1114\/revisions\/1117"}],"wp:attachment":[{"href":"http:\/\/www.catalystgetsit.com\/wp\/wp-json\/wp\/v2\/media?parent=1114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.catalystgetsit.com\/wp\/wp-json\/wp\/v2\/categories?post=1114"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.catalystgetsit.com\/wp\/wp-json\/wp\/v2\/tags?post=1114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}