Technology has advanced in many ways over the years. Advertising has followed this trend. From the printing press to the first TV advertisement in the 1940s in America, advertising technology has continued to improve. Then, the Internet was invented and gave us new ways to market products and services. We are able to spread news and ideas around the world in a matter of seconds. With an ability to reach the other side of the world instantly, why not use it to promote? This idea leads to the creation of digital advertising.
In our last blog post, we went over how we used different digital marketing platforms and strategies. Now, let’s look at why we use them starting with search engine marketing:
Reach your target faster and more effectively.
SEM allows advertisers to use device, time, and location targeting to choose who you want to show your ads to, when, and where you show them in a matter of seconds. Advertising is more effective when you reach the target consumer at the right time and right location.
Return on investment.
When using traditional media, it can be difficult to gauge the exact return on investment that a commercial or a billboard can have for your business. With SEM, you can pinpoint the impact your digital ads are having on your business. This ability allows for you to make immediate changes to your ads or campaigns if you see something that is working or something that doesn’t work as well.
You pay for ads when someone interacts with them.
Traditional advertising requires you to spend a specific amount of money up front without the concrete knowledge of how effective your advertising will be. With SEM, you only pay when someone clicks or interacts with your ad. It allows for you to adjust budgets quickly or stop spending on advertisements as needed.
Here at Catalyst, we have seen great success with using search engine marketing to help our clients reach their full marketing potential.
For example, we designed and executed a digital campaign to increase wing sales within the Walmart deli. That campaign produced over 80k clicks, 1.4 million impressions with a 5.6% clickthrough rate!
Looking for digital marketing ideas? We are here to help!
