Millennials continue to be huge spenders wielding major purchasing power, but also continuing to baffle advertisers. So, how do you keep up with this target audience? Here’s a great summary of five strategies from FoodNavigator.com:

Stick with storytelling – make your communications less about pushing a product and more about sharing information and you’re likely to resonate with this audience. Time and time again we hear that millennials respond to companies they trust and can align with on values. Be that company if you want to connect with this crew.

Be about quality – millennials expect high quality and they expect you to be transparent about it. They’re willing to pay more for higher quality, according to Chipotle CMO, Mark Crumpacker who says the company spends 35 percent of sales on higher quality ingredients, which is about 10 percent higher than most. Crumpacker cautions that you must be able to talk the talk if you go down that path.

Be responsive – when customers reach out to you, be sure to respond; however, if you’re fortunate enough to have a following, like Chipotle, let brand ambassadors do the talking as a more trustworthy source when they voluntarily do so.

Let millennials influence others – this generation runs the gamut from being the kids at home to the other end of the spectrum shopping for the kids at home. Recognize that they have the power of both the consumer and the shopper so keep them aware of the range you can serve.

Tailor your messages – because this generation can range across many ages and, hence, life experiences, keep that in mind when crafting your messages. Take Chipotle again for example: messages about animal welfare are aimed at younger millennials while older consumers are more concerned with how ingredients impact nutrition.

Need more insights about how to reach your shopper and get into their consideration set? Connect with us and we’ll help you figure it out!