Digital advertising is all the rage in today’s marketing world. Every day, there are new and innovative ideas on how to use digital marketing. It can be complex and difficult to learn but having digital advertising knowledge and capabilities is a very valuable weapon in your marketing arsenal. Speaking of digital capabilities, there are several different forms of marketing such as search engine marketing and programmatic advertising. We developed and executed a plan to use multiple digital ad platforms and strategies for our partners at Tyson in collaboration with Giant Foods, a Mid-Atlantic grocery retailer, with a goal of increasing sales for prepared foods.
Here’s how we did it:
Search Engine Marketing. One of the best ways to find new additions to your favorite meals or new meal ideas is to simply search for them on Google. We took that idea and created a campaign that combined using related keywords for search ads with eye-catching images and creative pieces for display ads.
The SEM campaign yielded results that we were very proud of. We saw 170K clicks from 9.9 million impressions, over a 90-day period that led to a 1.7% CTR between search and display campaigns.
Hyperlocal and Mobile Advertising. Virtually everyone is using mobile devices for everything these days. So we partnered with third-party pros to develop a campaign that can target shopping behaviors through mobile devices and apps in specific locations around Giant Foods.
Overall, this campaign captured over 77K clicks with 16.5 million impressions. With the average CTR being 0.21% for the CPG category, we were really excited to see our CTR at 0.5%!
With our multiplatform digital campaigns and in-store messaging, prepared foods earned a boost of 4% compared to the same period the previous year. This helped increase sales for both Giant Foods and Tyson and created a model program for the prepared foods department.
Looking for a boost in your digital traffic? Give us a shout!
