2015 is an exciting year for technology trends. People are constantly connected to their different devices. Smart phones are providing experiences and functionality that improve our daily lives and have evolved in many different directions. “Smart brands will continue to create campaigns through this connected-consumer lens, and the confluence of product, marketing, technology, and other driving functions will be more important than ever — as it’s this blurring of lines that will enable these richer consumer experiences.” (Rajamannar, 2015) Here are a few of the trends that will shape the mobile environment moving forward: Read more

Technology and ecommerce affect every industry, now more than ever. As consumer preferences change in the food and beverage market, technology has been right there – taking advantage of every opportunity to capitalize on the upcoming trends.  Read more

The future of online shopping is changing rapidly! Sometimes it is hard to keep up with the most recent trends to know where to focus and get the most out of your efforts. Here are a few online shopping trends to watch for and how retailers are adapting to the future of online shopping. Read more

According to Investopedia, consumer packaged goods (CPGs) are defined as products used on a daily basis by consumers and tend to be replaced frequently. The industry is large and valued at nearly $2 trillion. Products that fall into this category include food, beverages, clothing and household products. The CPG market tends to be highly competitive due to high market saturation and low consumer switching cost. Although growth has slowed in this industry, “companies that provide CPGs still benefit from margins and strong balance sheets” (Investopedia, n.d.). Read more

Interested in some online shopping stats that will blow your mind? In the U.S., there will be a projected $370 billion spent on online shopping by 2017, which is up from $231 billion in 2012. Millenials lead the pack with price comparison, researching reviews and purchasing products online, but did you know half of them regularly window shop online? And adults over the age of 50 actually make up the largest segment of Internet users. Across the board, 83 percent of consumers are satisfied with online shopping and are looking for the flexibility and variety offered. Read more