Summer is coming to an end and school is about to be in session; so now is the time to create your marketing strategy! Every year schools seem to be starting earlier and earlier, so the sooner you are on top of your back-to-school marketing strategies the better. Whether customers are school-aged youngsters, parents of back-to-school children or shoppers with a nostalgic fondness for shopping sprees as summer fades to fall, consumer spending increases during the months of July and August. Here are some ways to help your business stand out with your back-to-school marketing:
Back-to-school marketing is beneficial for many businesses but is quite important for those in the food & beverage industry. Why, you may ask? This is prime time to increase your relevance to your target audience, consumer spending increases, there’s potential to broaden your market appeal, and it’s an excuse to offer incentives to your consumers. Parents are looking for convenient breakfast items, on-the-go snacks, and easy prep meal ideas. Therefore, it is important when choosing which of your products to market and/or discount. Ask yourself these questions to help you decide:
- Is this item convenient?
- Do we have any “healthier” options?
- Is this relevant and “trending”?
Social media will be your best friend. It is one of the best platforms for back-to-school marketing since it’s inexpensive and offers incredible potential reach. Consider having a promotional photoshoot for your brand with an emphasis on back-to-school themes. This can include videos with school supplies, text that relates to school, and so much more. Using social media to the best of your ability could also mean conducting a giveaway, offering discounts/coupons, or partnering with another brand for exclusive deals and extra exposure.
See below photos from our back-to-school marketing campaign for Tyson Foods, Inc., Deli Division.
Partnering with your local community, schools, and teachers is another great way to market your business during this season. This can be a unique way to get your products in front of parents and students. Consider offering healthy snacks or sponsoring school events to build brand awareness.
An email campaign is another productive way to market your brand during this season. Using engaging copy and vibrant photography will grasp your subscriber’s attention and including a coupon or discount code in your email is another idea for increased engagement and views. Tip: consider sending out one to three emails to your subscribers before the start of school in hopes one of those emails will catch their attention.
Back-to-school campaigns can be a large task for your business, but the Catalyst team is here to help you!
Contact us today to help build your marketing strategy today.
