The Apple Watch debuts tomorrow in all its glory so of course we’re asking ourselves, “How can this be used for marketing?” While not everyone was pumped for the release of the much awaited watch, others are already scheming about how to make it most useful.

As it turns out, most are opting for restraint. Ad execs across the board agree that a chance to get in on figuring out how to advertise on the Apple Watch will be on everyone’s to do list, but it will need to differ greatly from the way consumers interact currently with smartphones. With limitations in screen size, messages just won’t have the same effect.

Beyond that, the Apple Watch is predominantly notification-based, which then directs the wearer to check out their iPhone. A flurry of alerts will likely drive the consumer to ditch your app, so brands will have to be diligent about determining frequency and strategic about crafting a short enough, strong enough message for consumers to care. While people do look at their watches regularly in the U.S., they only look for about a second giving marketers, well, less than a second to resonate with consumers through the medium.

Fortunately, we only have to wait until tomorrow to start seeing all the ingenious ways to interact with the Apple Watch. If you need help reaching your audience and finding the best way to do so, give us a shout – we’d love to team up!