Video ruled the digital world of 2015. In just the first few months of 2016, it is quite apparent that the video obsession is here to stay. That being said, one minute of video is the equivalent of 1.8 million words. That alone makes it a no brainer for marketers to pick up the video camera. But should they also rethink text marketing?
Video is changing how we market to consumers via email, websites, and advertisements. The average Internet user spends 88 percent more time on a website with video. The numbers also prove that consumers are more likely to buy a product after watching a video. The endless statistics on the increase of consumer engagement with video are skyrocketing.
Video is being tabbed as the seducer, while text is the educator. Watching a video is a passive experience, while reading text requires more brain activity to process the information. It is easier to be an unengaged consumer while watching a video; the multitasking adult is most likely not giving his or her full attention. Reading text on the other hand is a decision to devote one’s time solely to the task. And let’s not forget text content is imperative to SEO.
As always the key to any marketing strategy is quality content. Whether that content is portrayed via video or through text, we must know what goes into good content and who we are trying to reach. Some audiences may grasp your message by watching a video, while others may need to see your message written out and process it more closely. Stats are quick to prove the success of video marketing but text content isn’t and shouldn’t be extinct just yet. The key to successful video and text remains quality content.
Great content is a key component to your marketing strategy. Not sure where to start? We can help– give us a shout!
