A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. They typically take into consideration customer demographics, behavior patterns, motivations and goals. This information is then used as a tool to drive sales.

How often are these personas created with enthusiasm only to be left on the desk to gather dust? Don’t let your hard work go to waste! A carefully crafted persona can be an asset to an organization. Here are several ways to put your persona to good use.

Reallocate human resources.
Is your audience on Twitter? You’ll want to make sure you are staffed properly to regularly monitor the network and engage with people who belong to your target persona. Or perhaps your audience responds well to blog posts. You’ll want to make sure you have copywriters available to create quality content. Whatever the need may be, your persona can help you identify them.

Use the lingo your persona uses.
You know the type of shows your target persona likes, their favorite magazines or perhaps their go-to clothing brands. Align your voice to fit in their community. Once you have established your voice, audit existing content for persona alignment.

Co-market with brands your persona likes.
Whether it’s a webinar, a co-written ebook or simply a guest blog, working with other businesses that you know your target persona likes and respects will earn your brand a few bonus points. Remember, businesses are often judged by the company they keep. Make sure you’re always in good company.

Create negative personas.
You know who your target persona is. Now, take time to create personas of the types of people you don’t want as a customer. Doing this will give you an advantage when sorting good leads from bad.

These are just a few of the ways you can dust off your personas and put them to good use on a regular basis. Want to learn more about creating personas? Give us a shout – we’d love to help.