Connecting with shoppers that are local to your business can be an effective marketing strategy to attract more customers and increase the visibility or your brand. As a business, one of the best ways to position yourself for growth is by aligning yourself with, connecting to, and leveraging your local roots. When you can successfully do this, you gain new opportunities and have access to the most trusted promotion of your business – positive word of mouth. Below are some ways that we at Catalyst Marketing Design have helped our client Cabana Bay reach their local customers.
Just like we are unique individuals, each region, city, or even neighborhood has unique characteristics. Murals are a creative space for artists to express themselves that creates a beautiful backdrop for your product! Downtown Fort Wayne is constantly having new murals go up all around the city and offers a public art trail pass for visitors to easily find the art.
Summertime means hanging out at the pool or at the lake on your weekends off. Simply taking a couple of shots of your product by the pool/lake becomes more relatable to your clients over a digitally created photo for your social media.
What’s more reliable than seeing your friend or someone you know post about a product? Local influencers can help you to tap into your target market. They will introduce you to a world where customers already have a basic understanding of your product and will most likely go straight to a purchase, according to RDB Agency.
Local events are a great way to develop your reputation and grow business and client relationships. Since the pandemic, events are valued even more now by communities all over the world. More foot traffic means more potential business for you so attending local events can be a great opportunity to introduce your company.
Especially when launching a new business, it is important to build up your reputation locally. Get your team involved in events where you can build business and consumer relations, get your name out there, and give away marketing materials. Utilize local attractions around your area such as parks, lakes, art, museums, etc. for marketing your brand. These “lifestyle” photos are a great resource to break up your brands social media feed and increase engagement with your followers. More and more people are finding value in shopping where they live, from business owners that they know and trust. Specifically targeting those in your area with your locally focused content will help bring in the customers you’re looking for.
Contact us for help planning a local campaign for your brand!
