Instagram has over 1 billion users each month and is one of the most popular social media platforms in the world. With over 38% of users checking their Instagram several times daily, this platform stands as an excellent way to engage with your brand’s audience. It takes a custom strategy to grow your Instagram followers but here are a few tips to help you get started:
- Boosted Posts and Organic Engagement – Boosted posts are served to a target audience for a specific amount of time that matches up with your brand. A favorite spiked iced coffee latte, Java Beach, needed a little increase in Instagram followers to increase product awareness. Our strategy included boosted posts, organic engagement, and creative content. For most startup brands, having at least 1k Instagram followers provides legitimacy to the brand and we’ve surpassed that milestone and continue to grow brand awareness.
- Reels and Stills – Instagram reels allow users to create up to 90-second videos and share within a discoverable feed on Instagram. Brand awareness stands as the ultimate benefit from these reels because it enables your content to be seen on the explore page filled with endless feeds of reels. Olive’s Easy Meals aims to educate and inspire consumers in the market for quick, tasty meal ideas that start in the grocer’s deli. While utilizing a variety of reels and stills, we were able to strategize a custom plan to increase Olive’s Instagram followers to over 5k (and growing) in just a few months.
- Targeting Local Consumers – Cabana Bay has a few RTD products to showcase and wanted to increase Instagram followers in their home state of Indiana to build awareness and drive purchases. We created a custom plan and were able to grow Cabana Bay’s Instagram account to over 2k followers in about 60 days.
It doesn’t matter if you’re a start up or established brand, there are many strategies available to increase your Instagram following. If you’re looking for a custom plan to connect with your consumers, contact us for an effective ROI.
