The newest kid on the block when it comes to Instagram’s plethora of features is Instagram TV, or IGTV. IGTV is a place within the app that users can post long-form video content for their followers.
IGTV differs from Instagram stories in the sense that stories can only be 15 seconds. It also differs from posting videos onto your page, because those can only be up to 1 minute. Providing users with a way to post longer videos opens up a whole new array of opportunities for your business to market your brand to your followers.
IGTV is simple to begin using. While it can be downloaded as a separate app, it is also easily accessible through the Instagram app. Your IGTV account, or channel, is linked to your Instagram account. Your followers will be able to easily access any content that you post and they will also receive a notification. Now that you’re aware of what IGTV is, what should you use it for?
IGTV’s long-form videos have many potential uses. Businesses who wish to utilize IGTV can use the app to post longer, more personal videos showing the behind the scenes of their company, making the followers feel more communicated with. Companies could post videos of employees talking about certain topics, going about everyday work, or even doing something creative like giving a tour of the office. IGTV could also be utilized to show content like tutorials, unboxings, or even how-to videos. For companies in the food and beverage industry, this is a great platform to post videos about cooking and recipes to help your viewers come up with ideas in the kitchen.
IGTV has only been available for a couple of weeks, but businesses and influencers are already beginning to utilize it to its fullest. If you’re looking to grow your brand, start utilizing IGTV for your social media marketing.
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