The food and beverage industry has definitely gone digital. Technology is a part of nearly everything now, from smartphone apps to social media campaigns; online ordering to digital menu boards; and tracking food and labor costs to employee management.

For companies embracing digital, benefits are quickly being seen. Slim Chickens, an Arkansas-based restaurant began testing digital menu boards inside their stores two years ago and they’ve now ramped up their plan to include drive through. For the store in which they’re testing the new menu boards, they’ve quickly seen decreases in order time and increases in purchases of promoted items.

The customer demand is there for food and beverage to keep up with digital trends. Shoppers expect companies to stay up on technology if it makes their purchases more seamless and are demanding the same in food service. That also means more pressure within the industry to keep up with the competition. Let’s face it – shoppers want what they want, when they want it, especially when it comes to food.

It can definitely be a challenge to keep up with digital trends and figure out the best applications for your needs and those of your shoppers. Connect with us and we’ll help you figure it out!