In marketing, everyone is shooting for getting noticed. It’s estimated that the average consumer in the U.S. is exposed to more than 10,000 brand messages each day. This is up from 5,000 just ten years ago, which was up from 500 four decades prior. So, actually, you need to get noticed and then, you need to be remembered.
Recently Kentucky for Kentucky, the state’s unofficial promoter, published a clever ad in Oxford American Magazine with the headline: We Speak You’re Language. They were sure to add a disclaimer about the typo being the best way to grab attention: “We know. It’s ‘your’ not ‘you’re.’ We just figured that a typo would be the best way for our ad to stand out in a fine publication like Oxford American Magazine. But nice catch anyway, William Faulkner.” The verdict is still out on whether the ad will impact sales, but KY for KY and Oxford American Magazine were all for the trolling joke aimed at subscribers of the literary publication.
At Catalyst, we’ve teamed up for some clever ideas with our clients too, helping them stand out in the sea of messages and offers. In our work with Wright-Patt Credit Union, one of the largest credit unions in the U.S., we developed a toilet paper wrap for incoming students at Wright State University. Yep, you read that right. See, WPCU knew that tp was among the necessities that students in the dorm dispute over whose turn it is to purchase, so they wanted to help them out while also delivering a branded message about financial services. With an on-campus branch and students in need of financial guidance, this was a fun way to get the word out.
We’re also no stranger to sweepstakes and what stands out more than a 7’ bald guy in a wrestling singlet? We were on board with our longtime partner, Tyson Foods Retail Foodservice division, to team up with WWE® and Southeastern Grocers to add a little extra punch to their deli campaign. The program paired a LTO offer of a specially formulated wing flavor with the wrestling talent of WWE® to engage shoppers in a sweepstake to win tickets to a PPV-event in New York. With as high as 4.5% lift in some banners, the program definitely stood out to shoppers.
At Catalyst, we have a full creative and strategic team to partner with you to come up with your next big idea. Give us a shout!
