You’ve read a million blogs about how everything is switching to digital. They give you a brief synopsis on why to advertise digitally, but not a plan or even how to do it. That’s where we step in.
We’ve been doing the whole digital thing for a while now, and we know what we are talking about. Whether it’s running an ad campaign on Google or building out a landing page to drive traffic – we got it down.
We know about results.
We see digital campaigns from the beginning stages all the way to fruition. So how does this all go down? In simple terms:
Develop keyword strategy. Every good search campaign comes with a long list of keywords that the targeted audience is likely to search. These keywords range from the obvious to the more obscure, and even to the negative words you don’t want associated with your campaign. They help connect your website or landing page with your ads, therefore optimizing your search rankings.
We recently ran a huge digital campaign leading up to the Super Bowl for Walmart in promotion of wing sales. We garnered over 1.1 million clicks and 90 million impressions leading the campaign to an amazing CTR of 5.6%. Not too shabby for an oversaturated ad space leading up to the Big Game!
Display ad design. Display ads grab Internet user’s attention with enticing creative and catchy, to the point copy. We know where to place your ads and how to get users to click. We saw a 1.2% CTR on our Super Bowl campaign’s display ads – that’s almost 5x the industry standards for consumer services.
Site traffic. It’s important to have a central hub to drive traffic. Sometimes you’re driving traffic to a unique landing page created just for your promotion or campaign. Being a full service advertising agency, we bring visions to life with website and landing page creation.
Our strategic digital plan helped our client see as much as a 16.8% lift in wing sales in some Walmart stores and a 3.1% increase overall. Now that’s what we call great ROI.
So there’s a little rundown without giving away our secret sauce. Need help scoring a touchdown with your digital campaign? Give us a shout!
