Major shifts towards television, online, and social media advertising have lead to domination of digital marketing in the world today. Don’t get us wrong, digital marketing is a critical element to a brand’s campaign, but we can’t forget where we came from either. It’s equally necessary to show your in-store space the love it deserves with traditional in-store marketing.
Here are some tips to making sure you carry your marketing experience not just online, but OFFLINE.
- Give customers a reason to leave their house
Exclusivity, limited time offers, or one time events that are not available online are a great way to get traction in stores. People love a good deal and the first step is to get them started on the path to purchase. Offering an in-store sweepstakes, contest, or enticing deal are all sufficient strategies to get people through your doors.
- Tell a visual story from beginning to end of the shopper path
In-store signage has not gone out of style. Catching customers’ eye from the windows, to entryway, and leading them down the aisle to your primary marketing push is crucial. Signage, be it end-cap displays, lamas, or floor decals are all great ways to drive your customer through the store while laying out a canvas to tell a story.
- Be locally relevant
Think about where your customers are and cater to those communities. Apply aspects of your in-store marketing in accordance to the area you are in. Are there landmarks? Prominent people or events are great ways you can partner to create relevancy and an emotional connection with customers.
- Motivate your customer to action
As with any campaign, make sure that your in-store efforts leverage a call to action. Calling out product features or a new launch may look good aesthetically, but if you are not leading the customer to purchase, your efforts may not be maximizing your sales potential.
Fall football season has become a critical part of our year campaign schedule with Tyson Foods, Deli Division. Over the past several years we’ve been tasked with the challenge of seizing opportunities during this ad-filled season.
Catalyst did just that. We maximized the fall football season and sales with the “Game Time Rush” campaign. We recruited retailers to participate and provided participating stores instructions on execution. We created awareness outside of stores. Such tactics included emails blasts with recipes ideas for the featured products (wings from the deli), newspaper ads, social media posts, and retailer website banners. A coupon offer with high-energy graphics directed customers to the point-of-sale. Once in the store, displays and counter cards with imagery and messaging to the online campaign drew in customers’ attention and created the connection with the offer. It also grabbed the attention of individuals and told the story to those who may not have been reached by the online efforts.
Check out all the details of the Game Time Rush campaign. If you are looking for ways to improve your in-store shopper experience and maximize your brick-and-mortar marketing opportunities, contact us at Catalyst today!
