Social media has had direct affects on advertising for years now, and can be a driving force through its social influencers. Influencers, in the social media realm, have become a new force beyond brand marketing.
You’ve probably heard of the infamous “mommy blogger” who gives shout outs to her favorite brands. She is an “influencer.” Studies how consumers are more likely to buy a product being indorsed by “real” people and not just a brand.
With new algorithm changes to Instagram, influencers have become even more critical to brand’s ability to reach their audience. Influencers usually have a strong following and produce creative content, which will be rewarded on a platform such as Instagram. Most of all it helps your SEO. The more popular your brand is on social media translates directly to where you get placed on Google.
Companies such as Experticity and SocialToaster are making it easier for brand managers to find the perfect influencer. Ad blocking has increased with users by over 100 million since 2010; brands are looking more to sponsored content and influencer marketing to help push awareness and conversions.
So what makes a great influencer?
Big audiences. The best influencers for your brand have a strong social media following and appeal to your target audience. Consumers are getting tired of paid ads and would rather see an everyday person promoting a brand.
Bold ideas. The best thing about influencers is the ability they have to showcase your product or brand in a unique way. The more creative you let the social influencer be the more you will see increased impressions and conversions.
Beautiful content. Influencers live on their phones or laptops. The pictures and videos they produce are usually edited to perfection and attract a large following. We all know beautiful pictures capture attention and results.
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