Monitoring trends is important for any brand. Locating trendy topics on social media can keep your company on top and ahead of your competition. Not to mention, it’s the quickest way to discover trends! Here are 8 places to look for trending topics:
There are two ways to discover trends on Twitter. One of those is called Moments. Moments are a curated list of the biggest, most important stories at the time. The second way to view trends on Twitter requires you to have a Twitter account. If you do, you can find these on the left side of the page. You can change the location to see trends in specific areas. This can be helpful with discovering trend in specific markets for targeted or local marketing.
To the right of your Facebook page is a tailored trending section. What shows depends on your follows, likes, activity, and other data Facebook has about you. The categories are broken up by top trends, politics, science and tech, sports and entertainment.
Instagram shows trends in real-time. The algorithm personalizes them for each user, which can cause you to miss an important trend if you don’t happen to be following the right person/people.
Under the menu section on the left side of the homepage you will find that YouTube offers trending videos. At the bottom, you can change your location to view specific trends in that area.
BuzzFeed probably wouldn’t be the first or second place we’d suggest going for trending topics, due to it being the “home of clickbait,” however, it’s not the worse place you could go.
Google Trends is probably the most familiar to SEO practitioners and others in marketing roles. You are able to search terms and see how many times it’s been searched. In addition, Google Trends also has a story-centric page. The page has a list of stories, along with search terms associated with that topic. The page collects Google Search, Google News, and YouTube to produce it’s rankings.
Reddit, AKA: the front page of the Internet is another site dedicated to trend worthy news.
BuzzSumo is a tool for discovering trending and popular content, backlinks, and influencers. The trending stories are put into categories and show a trending score to show how quickly they are being shared. You’re able to use this tool without an account; however, it only allows a limited amount of results and searches. BuzzSumo is an excellent place to go when wanting to really uncover trends. It allows you to filter stories by 24 hours, a week, a month, or year. It also allows you to search by a topic or keywords. It may be worth looking into creating an account with BuzzSumo.
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